10. SOUTH DAKOTA: Wall Drug
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South Dakota is teeming with advertisements trying to reel in road trippers and tourists to Wall Drug. The billboards are everywhere in the state. The marketing works because the attraction rakes in a cool $10 million every year. Wall Drug is a drugstore turned into a mall that became famous for giving away free ice water back in 1931.
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They don’t charge for their attractions like the snake pit and the giant roadside sculptures. They earn enough from the tourists who spend money on the goods.
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