9. American Airlines Center (Dallas Mavericks)
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Lots of credit goes to Dallas Mavericks’ owner Mark Cuban for making this franchise as much of a fan-friendly product as possible, fully recognizing that it won’t be hard to sell it to the fans in a sports-crazy city like Dallas. Before Cuban, the Mavericks were something of an NBA afterthought, especially given their penchant for not being able to retain young talent and a franchise winning percentage of under 40%.
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But in just over 10 years after buying the team, Cuban’s ownership helped put the team in position to win the first NBA title in franchise history, and make it one of the most popular tickets in town. During the 2018-2019 season, the Mavericks averaged the third-most fans per game.
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