1990: Teenage Mutant Ninja Turtles
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The toy craze was in response to the 1990 hit live-action film of the same name. Fans were familiar with the crime-fighting turtles, but only in comic book or cartoon form. A live-action film to these characters to the next level. In fact, the film was the ninth-highest grossing film of 1990.
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$30 million worth of merchandise was sold by the end of the Christmas season. That’s a whole lot of turtles.
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