2002: Beyblades
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Tops: a toy that has been around for hundreds of years but no one cares about anymore. Enter Beyblades, which are essentially battle tops. Now you’ve got the attention of young boys everywhere.
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These Beyblades were tricked out, aggressive and just plain cool versions of the plain boring old tops. You could collect them, and create a lineup of them to battle your friends. This is a genius idea. Take a simple toy that has been around forever and make them fight.
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