Nike was a Running Brand
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So Adidas was dominating the hardwoods; what did Nike care? They were a running shoe brand started by former University of Oregon track and field athletes. That’s not to say that the brand wasn’t famous. Nike shoes were worn by track and field legends Steve Prefontaine, Jackie Joyner-Kersee, and Carl Lewis.
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They had branched into the tennis shoe market with a shoe endorsed by llie Nastase, the Romanian powerhouse of 1970’s tennis, but the company hadn’t yet made a splash into the basketball market. That would all change in a few years.
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