When Michael Jordan signed with Nike, the world of sports changed forever. It was a gamble for both sides, but it paid off handsomely for both in the long run. Shoe sales, apparel, pop culture; it all swung to Nike as a result of the success and popularity of Michael Jordan and the Jordan brand.
When there’s a big winner in something like this, there’s inevitably also going to be someone who finishes in second place.
That runner up was Adidas. We’ve chronicled where it all went wrong for Adidas and how the company lost out on billions of dollars in revenue. From what Adidas did wrong, to what Nike got right, it’s a story you have to read to fully understand.
So, flip through these slides and see how Adidas lost its crown as top dog in the sneaker game.