Durant turned down a $70 million offer from Adidas in favor of a $60 million contract with Nike.
You would think that most players would opt for the most lucrative shoe contract, but Durant opted for loyalty over money (although there was still plenty of money). Adidas offered a young Durant an enormous 7 year, $70 million deal that included a $12 million signing bonus, but instead he opted for Nike’s 7 year, $60 million deal with a $10 million signing bonus. Durant had spent all of his life wearing Nike and felt comfortable with them, so he turned down the more lucrative offer from Adidas. His Nike deal was still good enough for the second-largest seven year endorsement for a rookie, behind LeBron’s staggering $90 million deal in 2003.